• “History isn’t about the past it’s about the future” -Sir John Hegart

    Week 1

    Learn who were the original Admen. To adopt the best creative standards you need to know where we have been and how we got here.

  • Give me the freedom of a well defined brief.

    Week 2

    There is no shortcut to great creative. That means there is no skipping the brief. Learn how to interpret a good brief and what to do when you don’t have one.

  • Having a great Idea or the sudden cessation of stupidity.

    Week 3

    No matter how you define an idea. It is the spirit behind any great campaign. But how do you go about summoning one?

  • An execution totally uncluttered by an idea.

    Week 4

    Execution is key to an idea. But you must know the difference between them. Learn to recognize basic good execution principles.

  • Share the Love.

    Week 5

    We fall in love with a great idea. How do you sell it without getting too attached. And some other conclusions.