About me.

Hi! I am Sylvia Soler.

I am a mad woman who retired to become a full time writer, part time creative strategy consultant and idea coach.

I love ideas. Specially the ones that scare me. During my 30 plus year career in in Y&R advertising I spearheaded some of the best creative work in Puerto Rico. Developed innovative work for brands like AT&T, Colgate, Heineken, Hershey’s, T-Mobile and Coors Light among others, winning recognition and awards including Cannes. In the process, mentored some of the best Creative Directors in the Island.

In 2019 decided to formally pursue my second love, writing.

Career Highlights

Joined Y&R as Creative Director in 1992 leading the agency to become one of the most creative in Puerto Rico and, in the process, mentored some of the best Creative Directors on the island.

While at Y&R developed innovative work for brands like AT&T, Colgate, Heineken, Santander, Hershey’s, T-Mobile and Coors Light among others. Much of the work on Heineken traveled the world and was recognized at Cannes.

Led Y&R to consistently rank among Puerto Rico’s top three advertising agencies and the number one Digital Agency in the 2017 SME Digital Awards by developing unique creative strategies and bringing to life ideas that resist the usual.

Retired from Y&R in 2019 to become a creative strategy consultant idea coach and full time writer.

Awards

Cannes Lions

New York Film Festival

Clio

FIAP

Shots