About me.
I am a Creative Director who retired from the advertising business to become a full-time writer and illustrator, pursued a master's degree in creative writing, became a part time professor at Universidad del Sagrado Corazón.
My poems and essays have been published in LaCorcheta, a student blog. I am currently finishing a memoir and experimenting with visual poetry @concretizante.
I grew up in Puerto Rico and studied in Parsons School of Design (NYC). I love spending time and observing nature in the countryside. I know firsthand the impact light pollution as well as natural disasters have had on the environment, especially the fireflies, the reason for my first picture book.
Career Highlights
Joined Y&R as Creative Director in 1992 leading the agency to become one of the most creative in Puerto Rico and, in the process, mentored some of the best Creative Directors on the island.
While at Y&R developed innovative workfor brands like AT&T, Colgate, Heineken, Santander, Hershey’s, T-Mobile and Coors Light among others. Much of the work on Heineken traveled the world and was recognized at Cannes.
Led Y&R to consistently rank among Puerto Rico’s top three advertising agencies and the number one Digital Agency in the 2017 SME Digital Awards by developing unique creative strategies and bringing to life ideas that resist the usual.
Awards
Cannes Lions
New York Film Festival
Clio
FIAP
Shots
Archive
Communication Arts
Best Ads on TV
Experience
Universidad Sagrado Corazón / 2019-202
Professor ECFR
Advertising
Creative Thinking
Y&R / San Juan / 1987-2019
EVP Creative Director
JWT / Rio De Janeiro / 1983
Art Director
JWT / San Juan 1978-1983
Associate Creative Director
Education
Master Degree Creative Writing
Universidad del Sagrado Corazón
Parsons School of Design
Bachelor in Communication Design
Contact
sylviacristina.soler@gmail.com
https://www.instagram.com/sylviacristinasoler/