About Me — SylviaSoler

About me.

I am a Creative Director who retired from the advertising business to become a full-time writer and illustrator, pursued a master's degree in creative writing, became a part time professor at Universidad del Sagrado Corazón.

My poems and essays have been published in LaCorcheta, a student blog. I am currently finishing a memoir and experimenting with visual poetry @concretizante.

I grew up in Puerto Rico and studied in Parsons School of Design (NYC). I love spending time and observing nature in the countryside. I know firsthand the impact light pollution as well as natural disasters have had on the environment, especially the fireflies, the reason for my first picture book.

Career Highlights

Joined Y&R as Creative Director in 1992 leading the agency to become one of the most creative in Puerto Rico and, in the process, mentored some of the best Creative Directors on the island.

While at Y&R developed innovative workfor brands like AT&T, Colgate, Heineken, Santander, Hershey’s, T-Mobile and Coors Light among others. Much of the work on Heineken traveled the world and was recognized at Cannes.

Led Y&R to consistently rank among Puerto Rico’s top three advertising agencies and the number one Digital Agency in the 2017 SME Digital Awards by developing unique creative strategies and bringing to life ideas that resist the usual.

Awards

Cannes Lions

New York Film Festival

Clio

FIAP

Shots