Romancing the product

Colgate wanted to promote hand washing as a way to increase household incidence of its Protex Liquid Antibacterial Soap . We decided to use the allure Palm Reading has in our audience as a reference to emphasize the unseen dangers lurking in hands due to bacteria.

Traditional cell animation was favored over CGI in the execution to add an organic feel to the film. Palm Reading aesthetic references in the illustrations added to the analogy.